Marketing and Selling Disruptive Products to Mainstream Customers.
The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle
Managing Information Quality: Increasing the Value of Information in Knowledge-intensive Products and Processes
The book examines ways in which the quality of information can be improved in knowledge-intensive processes (such as on-line communication, strategy, product development, or consulting
Continue ReadingThe Genetic Basis for Creativity and Ideation Fluency
The authors replicate findings of research on candidate genes for creativity with findings, at present, that the genetic base of creativity remains unclear.
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