When we fail to educate . . . a global lesson

When we fail to educate . . . a global lesson

We are species of stark contrasts. Russia, a space-faring nation, has recently resorted to medieval brutality. Their young recruits, confronted with choices between civil and evil, are choosing evil. The recent outbreak of the war in Ukraine reminds us that although technology advances quickly, our cognitive advancement as a species lags behind with terrible consequences. 

What I’m tackling here is the deficit of self-authority and critical thinking exposed at a time of extreme circumstances. Although the recent crisis can be analyzed on multiple levels, my main focus is on the cognitive deficits. Every day, I continue to be astonished as I watch videos of captured aggressors on Twitter. Disoriented, these 18-20 years olds explain to the cameras that they were tricked into invading their neighboring country. Many had no idea where they were going. Caught in the middle of a battlefield, they defaulted to killing in what they saw as self-defense. Humanity ends up suppressed by one of our most primitive instincts: survival. 

These soldiers’ young age makes it easier  to believe that these confessions may indeed be true, which tells us that what we’re all witnessing is a terrifying display of wasted potential. The chaos and terror of the situation rendered both their victims’ and their own lives worthless. 

Given my experience working with top educators, I’m especially struck by the contrast between the world in which opportunities are created, and the one where they are stifled. 

Opportunities come when
educational institutions succeed
at instilling the importance
of independent thinking
and self-authority in their students. 

From primary school to university, top educational institutions the world over are making it a priority to nurture these skills. Once attained, they are young people’s immune system, protecting them against manipulation, deception, or unlawful orders if for those who become soldiers. But independent or critical thinking skills aren’t guaranteed by compulsory education. 

Cramming a child’s brain full of information doesn’t immediately lead to critical thinking – far from it. One cannot become objective about anything by simply being a passive recipient of it. In a world of information abundance, school is by no means the only place to learn. 
The skill that matters is the ability to distinguish between signal and noise, or between reason and insanity. Objectivity, or critical thinking, is the ability to form an informed opinion, backed by sources one can rely on. It is the audacity to reason and engage in a civilized exchange of opinions from different points of view. That’s what progressive education offers. 

Technology makes the contrasts between critical thinkers and their opposites even more pronounced. Tech can become lethal in the hands of the uneducated, manipulation-prone masses. The world is experiencing this now, during this onslaught of Russian aggression in Ukraine where the stated goals, orders, and motivations have all been subject to some form of manipulation. Add lethal weapons to this equation, and destruction and mayhem ensue.

The use of technology by conscious independent thinkers yields the exact opposite result. It is being used to do life-saving, humanity-enriching deeds which could eventually take us to the stars just as Elon Musk envisions. If we are to further advance with the goal of enhancing our human capabilities, it’s abundantly clear that where we start matters most – in the classroom. 

Education is where it all begins to go right or wrong. I’ve seen how brilliant teachers can turn their lessons into a captivating, transformative experience. From South Africa to South Texas, it’s possible to witness how underprivileged and underperforming students can improve their scores – and better yet, learn to enjoy learning. This can be done anywhere, including Russia, given the mindset and the willingness to invest time developing critical thinking skills.

It is harder, but not impossible, even in places where the teacher-to-student ratio is high. But there’s no way for a student to benefit from their teachers’ attention, practice reasoning or articulation of thoughts without the possibilities provided by digital technology. It just can’t be done on paper at this scale. 

Knowing how to adopt tech to encourage critical thinking isn’t necessarily easy. I personally witnessed situations where the change is unwelcome, and teaching remains based on old-fashioned lectures and fact memorization. Those seem easier to deliver to classes of more than 30 participants. In these places, both teachers and students seem to play the same game: teachers pretend to teach, and students pretend to learn just to pass their exams. In such places, it’s hard for students to practice reasoning and discernment. In the absence of critical thinking skills, dependence on others’ influence  or direction fills the void. This creates the tragic context for what we’re now seeing in Ukraine in the form of horrifying carnage inflicted by young recruits acting mindlessly. They may well not have a clue about the consequences or even realize that obeying unlawful order is a crime. Their cognitive abilities remain suppressed.

In the right educational environment,
competent, independent thinkers
are the most precious resource
any country could dream of. 

They are the people behind the Webb Telescope or SpaceX milestones. They are the ones who will deal with environmental, energy or you-name-it crises we will encounter. They are the strategic resources countries compete for. 

Our world is now facing a crisis whose roots run far deeper than many of us realize. Thinking habits are established early — in schools and an environment that supports the practices of pondering and reflection. If you observe how schools are adopting progressive teaching mindset, it’s very clear that the US and Scandinavia are leading in the pursuit of creating the right climate to foster the intrinsic motivation needed for students to think on their own. It’s where civic attitudes are grounded. Countries that escaped the gravity of eastern authoritarian regimes in the past, such as Poland, Lithuania or Latvia, were able to do so thanks to the combined brainpower of their independent thinkers.

It is never too late to reinvent the way students gain their skills. Germany is a recent example of a country with a historically traditional approach to teaching, where educators have begun to adopt best teaching practices and technologies at an impressive pace. Soon after the Covid-19 outbreak, they realized that they simply would not be able to handle the demand for hybrid learning, and promptly started a very ambitious transformation all throughout their country. Their example is, however, dwarfed by the global need to reinvent education.

If we fail to meet this moment,
we may never be able to put a stop
to the destructive processes
that end up devaluing human lives
and cutting them short
as a result of poverty or wars. 

Bounty receipt for two Russian soldiers in the Chernihiv
Their live’s value reduced to $300

Long ago, Soviet astronomer Nikolai Kardashev proposed a scale to measure the level of technological advancement. He suggested that at some point we might be able to use our technology to harness the power of our sun, or even colonize other planets. When he came up with those ideas, the technology of the time was far from being able to make any of that possible. Fast forward seventy years, and the world  is catching up. But increasingly effective solar panels or reusable Falcon rockets are not enough for us to truly advance if we don’t upgrade our “mindware” too.  But increasingly effective technology is not enough for us to truly advance if we don’t upgrade our “mindware” too.

Any update to our primitive nature can only be accomplished by a change in education that would bridge existing cognitive divides — between those that were thought to think independently and those that weren’t.

That’s where technology should be strategically deployed first, so we can get our own house in order before we even attempt to reach for the stars. Otherwise, it will always backfire, just as lethal instruments of war do in the hands of uneducated Russian soldiers with no ability to comprehend the consequences of their actions. 

Empowering students with technology

A conversation with Michelle Williams, the ignitED teacher about technology adoption in schools and how digital devices in the classroom are essential to close achievement gaps.

Core concepts we discussed:

  • Why technology is a necessity in the classroom
  • What the benefit of putting students into their teacher’s shoes are
  • How to succeed in getting the devices for students
  • suggestions for teachers who have so far avoided technology

Listen to the conversation:

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CEE Entrepreneurial Ecosystem

Welcome to my lecture on entrepreneurship and cultural differences! Join me during the session by actively participating in the engagement spaces that I listed below:

Space zero
A warm-up

A warm-up. Leave a mark on the board to celebrate your presence here with us today!

Space One

Identify the challenges of organizing a startup. Move existing stickers or add new ones and let’s talk about your findings!

Space Two
Regional differences

Are regional differences reflected in business tactics? Let’s discuss!

Have fun!

XIII MBA Executive

Biznes Międzynarodowy

Podsumowanie wykładów dla studentów XIII Executive MBA prowadzonych przez Bartka Gonczarka

Dzięki za udział w moich zajęciach! 💪 👍 Doceniam Wasze zaangażowanie w dyskusje i prace grupowe jakie realizowaliście

Poniżej, w sekcji zabezpieczonej hasłem, przesyłam dwie rzeczy: 🎞 Nagranie z prezentacji Waszych projektów grupowych (wraz z dyskusją) oraz dodatkowo obiecane nagranie z 📺 rozmowy z Davidem Winkelmanem, jaka odbyła się w drugiej grupie, na temat barier kulturowych we współpracy europejczyków z amerykanami. Hasło do tych materiałów dostaliście mailem oraz poprzez nasz kanał na MS Teams .

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Dodatkowo, zgodnie z obietnicą przesyłam spis książek na które powoływałem się podczas naszych spotkań:

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  • The Next Enlightenment
    The Next Enlightenment argues that most of humanity’s problems are the result of a limited level of consciousness. It is both a political manifesto and a practical manual on how to create social conditions that will allow each of us to achieve our true purpose
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    Introduction to the study of language, its origins along with linguistic relativity, cognitive and social categories.
  • Zero to One
    In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1.
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  • Strategic Intuition
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  • Make Yourself Clear
    Make Yourself Clear explains the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers.
  • Skin in the Game
    "Skin in the Game” provides a meta guide to risk exposure and how the fragility works. It’s not so much exploration of strategies for dealing with uncertainty, it’s more of a deep intellectual dive into origins of thinking about risks and its impact on politics, businesses, belief systems - across different magnitudes of scale.
  • The Technology Trap: Capital, Labor, and Power in the Age of Automation
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  • Theory of the Image
    The image has been understood in many ways, but it is rarely understood to be fundamentally in motion. The current „Age of Image” author calls a „Copernican revolution in our time”. Theory of the Image offers the first kinetic history of the Western art tradition.
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    Superminds shows that instead of fearing the rise of artificial intelligence we should be focusing on what we can achieve by working with computers – because together we will change the world.
  • The Oxford Handbook of Group Creativity and Innovation
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    Drawing on a vast body of experimental research, Iain McGilchrist argues that the left brain makes for a wonderful servant, while the right side takes the position of the more reliable and insightful master.
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    Intellectual impresario, John Brockman, assembles twenty-five of the most important scientific minds, for an unparalleled round-table examination about the mind, thinking, intelligence and what it means to be human.
  • Surveillance Capitalism
    The book delivers an abundance of information, insights, and counsel on, what Shoshana calls, the darkening of the digital age. It is about the challenges to humanity posed by the digital future, and un unprecedented new form of power.
  • Humanomics
    Smith and Wilson show how Adam Smith's model of sociality can re-humanize twenty-first century economics by undergirding it with sentiments, fellow feeling, and a sense of propriety - the stuff of which human relationships are built.
  • Team Human
    Douglas Rushkoff wrote this book to help as many people as possible who now struggle in the world of today. It feels as if civilization itself were on the brink, and that we lack the collective willpower and coordination necessary to address issues of the very survival of our species." He then asserts, "It doesn't have to be this way."
  • When Cultures Collide: Leading Across Cultures
    A set of practical strategies to embrace differences and work successfully across increasingly diverse business cultures. Publication coming from a chairman of an international institute of cross-cultural training with offices in over 30 countries and founder of the quarterly magazine Cross Culture
  • AI superpowers
    On how China caught AI fever and implemented government goals (with benchmarks) for 2020, 2025 in an attempt to become the world center of AI innovation by 2030.
  • Living in a Real-Time World: 6 Capabilities to Prepare Us for an Unimaginable Future
    We have less and less time to think, less and less time to get in sync with what's happening. We cannot trust conventional wisdom to guide us. The book explores explores six conversational capabilities that we can cultivate to navigate uncertainty
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    Visual Consulting: Designing & Leading Change shows how visual practice can combine with dialogue and change methods to get more creative and sustainable results. The practices can be applied to organizational and diverse, cross-boundary consulting projects.
  • Postmodern Theory and Progressive Politics
    the postmodern moment was a necessary one, or will have been if we rise to the occasion to arrive at a new and more textured humanism.
  • The book of Why
    The subject of causation has preoccupied philosophers at least since Aristotle. The absence, however, of an accepted scientific approach to analyzing cause and effect is not merely of historical or theoretical interest. The book covers how understanding causality has revolutionized science so far and will revolutionize AI.
  • The Meaning Revolution
    Bringing together economics and conflict resolution, counselling and mindfulness, Kofman provides a leadership framework that is counterintuitive to the regular MBA practices but based on a very firm foundation - the meaning.
  • Applied Artificial Intelligence: A Handbook For Business Leaders
    A practical guide for business leaders looking to get value from the adoption of machine learning technology.
  • Measure What Matters: OKRs
    One of the best books on management, tasks, goals and their measurement. Full of stories from successful companies (like Google).
  • Data Science
    Data science primer explaining its evolution, relation to machine learning, current uses, data infrastructure issues, and ethical challenges.
  • Cultural Evolution People’s Motivations are Changing, and Reshaping the World
    Regarded as one of the most important works in the social sciences in decades, Cultural Evolution argues that people's values and behavior are shaped by the degree to which survival is secure.
  • Reinventing Capitalism in the age of Big Data
    Data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things
  • Enlightenment Now
    Steven Pinker argues that humanism (a reasoned commitment to maximizing human flourishing), science, and democracy have resulted in substantial, measurable human progress over the last 500 years.
  • Human-in-the-loop Cyber-Physical Systems
    An essential primer on a rapidly emerging Internet-of-Things concept, focusing on human-centric applications. An indispensable resource for researchers and app developers eager to explore HiTL concepts and include them in their designs.
  • The Qualified Self: Social Media and the Accounting of Everyday Life
    The Qualified Self offers a new perspective on how social media users construct and distribute 'self-portraits' through media technologies. A truly original revision of 'mediated memories' and a much-needed update to the age of connectivity.
  • The Elephant in the Brain: Hidden Motives in Everyday Life
    The book brings together research on various topics of limited reach that, when combined, speak to the outrageous gall of the mind in recreating reality to its own liking, and then covering its tracks.
  • The Quantified Self in Precarity: Work, Technology and What Counts
    Scientific management asked us to be efficient. Now, we are asked to be agile. But what does this mean for the everyday lives we lead?
  • Verbal and Visual Communication in Early English Texts
    The book investigate how visual and material features of early English books, documents, and other artefacts support - or potentially contradict - the linguistic features
  • No ego
    The book challenges the traditional beliefs on employee engagement and traditionalist leadership. It explains why it is time to move on and take on alternative takes on employee engagement.
  • Visual Thinking: Empowering People and Organisations through Visual Collaboration
    The book provides an informative, easy to follow and fun introduction into the basics of visual thinking and drawing. It is unique by applying these visual thinking and drawing techniques to everyday business settings.
  • The Cultural Dimension of Global Business
    The book provide an essential foundation for understanding the impact of culture on global business and global business on culture.
  • The Art of Philosophy: Visual Thinking in Europe from the Late Renaissance to the Early Enlightenment
    Delving into the intersections between artistic images and philosophical knowledge in Europe from the late sixteenth to the early eighteenth centuries, The Art of Philosophy shows that the making and study of visual art functioned as important methods of philosophical thinking and instruction.
  • How to Take Smart Notes
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  • From Bacteria to Bach and Back: The Evolution of Minds
    In From Bacteria to Bach and Back, Daniel C. Dennett builds on recent discoveries from biology and computer science to show, step by step, how a comprehending mind could, in fact, have arisen from a mindless process of natural selection.
  • Cross-Cultural Dialogues: 74 Brief Encounters with Cultural Difference
    A collection of dialogues on interpreting conversations from the founder of intercultural communication training and consulting firm. 1998 text revised as second edition
  • The Real Internet of Things
    The book provides a view into our future reality. The amount of data we have today and will have in the future will be leveraged to augment our daily lives.
  • Whiteboard: Business Models that Inspire Action
    Hand-drawn by the author, this creative collection of illustrations, inspirational quotes, and savvy business models shares one purpose: to spark conversations and evolve companie
  • Utopia for Realists
    The book provides set of new utopian ideas, like the elimination of poverty and the creation of the fifteen-hour workweek, can become a reality in our lifetime. Being unrealistic and unreasonable can in fact make the impossible inevitable
  • Forgetting Machines: Knowledge Management Evolution in Early Modern Europe
    The book investigates the evolution of scholarly practices and the transformation of cognitive habits in the early modern age with the use of technology
  • Small Giants
    Wonderful book about belief systems and how bringing in personal beliefs and values into a business can positively affect the success and impact of businesses.
  • Self-tracking
    What happens when people turn their everyday experience into data: an introduction to the essential ideas and key challenges of self-tracking.
  • Reinventing Organizations: An Illustrated Invitation
    An illustrated version that conveys the main ideas of the original book "Reinventing Organizations" that shares many of its real-life stories in a lively, engaging way.
  • The Qualified Self
    The Qualified Self offers an excellent overview of the breadth and depth of issues related to self-tracking cultures.
  • Introducing Multimodality
    An accessible introduction to multimodality. Illuminates the potential of multimodal research for understanding the ways in which people communicate. Key concepts and methods in various domains while learning how to engage critically with the notion of multimodality.
  • e-Learning and the Science of Instruction
    4th edition of essential reference for evidence-based guidelines for designing, developing and evaluating asynchronous and synchronous e-Learning for workforce training and educational courseware.
  • The Master Algorithm
    A comprehensive overview of the entire field of Machine Learning that is better than most of the book on the topic. Author also explores an idea, related to his scientific research, of a master algorithm which could explain everything given enough data.
  • Political Order and Political Decay: From the Industrial Revolution to the Globalisation of Democracy
  • Nonviolent Communication
    If "violent" means acting in ways that result in hurt or harm, then judging others, bullying could indeed be called "violent communication." Nonviolent Communication is the integration of four things: Consciousness, Language, Communication, Means of influence, Empathic Connection and Sharing of resources so everyone is able to benefit
  • Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
    Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field
  • Unflattening
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  • The Oxford Handbook of Creativity, Innovation, and Entrepreneurship
    The publication integrate three interrelated literatures on Creativity, Innovation, and Entrepreneurship. Chapters were provided by the leading scholars in these research areas.
  • The Nonhuman Turn (21st Century Studies)
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  • Spatial Semiotics and Spatial Mental Models: Figure-Ground Asymmetries in Language
    The interplay between culture through language and practices presents new insights in the importance of combining cognitive semantics with cognitive anthropology
  • Seeing Ourselves Through Technology
    A goldmine of historical and contemporary case studies with which readers are invited to visualise the complexity of self-representation practices and artefacts.
  • The Cambridge Handbook of Cultural-Historical Psychology
    The volume systematically presents cultural-historical psychology as an integrative/holistic developmental science of mind, brain, and culture.
  • The Philosophy of Perception: Phenomenology and Image Theory
    If perception is real - what this reality means for a subject? Wiesing's methods chart a markedly new path in contemporary perception theory. As part of the argument, he provides a succinct but comprehensive survey of the philosophy of images.
  • The Cambridge Handbook of Multimedia Learning
    A comprehensive, up-to-date analysis of research and theory in the field, with a focus on computer-based learning.
  • Superintelligence
    In the longer run biological human brains might cease to be the predominant nexus of Earthly intelligence. It is possible that one day we may be able to create ʺsuperintelligenceʺ: a general intelligence that vastly outperforms the best human brains in every significant cognitive domain.
  • The Culture Map: Breaking Through the Invisible Boundaries of Global Business
    A book that illustrates the misunderstandings that can arise from clashing cultural assumptions
  • The Book of Trees: Visualizing Branches of Knowledge
    A timeline of capsule biographies on key figures in the development of the tree diagram containing more that two hundred tree diagrams
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
    Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup
  • Reinventing Organizations
    Probably the most influential management book of this decade, inspiring to take a radical leap and adopt a whole different set of management principles and practices.
  • Crossing the Chasm
    Marketing and Selling Disruptive Products to Mainstream Customers. The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle
  • The Second Machine Age
    The explanation of the technolgy revolution that is overturning the world’s economies.
  • The Sketchnote Handbook: the illustrated guide to visual note taking
    On how to incorporate sketchnoting techniques into your note-taking process--regardless of your artistic abilities--to help you better process the information that you are hearing and seeing through drawing, and to actually have fun taking notes.
  • Mapping Scientific Frontiers
    An interdisciplinary examination of the history and the state of the art of the quest for visualizing scientific knowledge and the dynamics of its development.
  • Managing Information Quality: Increasing the Value of Information in Knowledge-intensive Products and Processes
    The book examines ways in which the quality of information can be improved in knowledge-intensive processes (such as on-line communication, strategy, product development, or consulting
  • Ten Types of Innovation: The Discipline of Building Breakthroughs
    Using a list of more than 2,000 successful innovations the book explores these insights to diagnose patterns of innovation, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start process of transformation.
  • Who Owns the Future?
    How the concentration of data and distribution of risk by those who own the data creates a significant risk to our capitalist based economy and over the long term to the very companies that create the situation.
  • Big Data: A Revolution That Will Transform How We Live, Work, and Think
    Big data is about predictions. Academic Mayer-Schönberger and editor Cukier consider big data the new ability to crunch vast collections of information and draw conclusions from it.
  • Turing’s Cathedral
    On how the digital universe exploded in the aftermath of the WWII, the nature of digital computers, an how code took over the world by storm.
  • Outliers
    An intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
  • Making Thinking Visible: How to Promote Engagement, Understanding, and Independence for All Learners
    Visible Thinking is a research-based approach to teaching thinking, begun at Harvard's Project Zero, that develops students' thinking dispositions, while at the same time deepening their understanding of the topics they study.
  • Student Successes With Thinking Maps
    The research, experiences from the field, vignettes, and work. A book that links research and practice and shows the true impact of a specific instructional approach on student learning
  • Imagery and Text: A Dual Coding Theory of Reading and Writing
    The first book to take a systematic theoretical approach to all of the central issues of literacy, including decoding, comprehension, and memory
  • Your Life, Uploaded
    The book explains authors' thinking on Mincrosoft MyLifeBits project predating the "Quantified Self" and "Internet of Things" movements
  • New Materialisms: Ontology, Agency, and Politics
    Collection of essays on new thinking about matter and processes of materialization centered around reworking older materialist traditions, contemporary theoretical debates, and advances in scientific knowledge to address pressing ethical and political challenges.
  • The Fifth Discipline: The Art and Practice of the Learning Organization
    The introduction to Senge's carefully integrated corporate framework, which is structured around "personal mastery," "mental models," "shared vision," and "team learning."
  • The Race between Education and Technology
    A masterful work by two leading economists on some of the biggest issues in economics: economic growth, human capital, and inequality. There are fundamental insights in the book, not just about our past but also our future.
  • Innovation, Intellectual Property, and Economic Growth
    A comprehensive perspective on the micro- and macroeconomics of innovation. The book breaks new ground in identifying and analyzing the key ingredients driving economic growth.
  • Universal Principles of Design
    The Universal Principles of Design is a resource to increase cross-disciplinary knowledge and understanding of design. The concepts broadly referred to as “principles,” consist of laws, guidelines, human biases, and general design considerations.
  • Artificial Presence: Philosophical Studies in Image Theory
    A collection of studies on the image offers both a case for the importance of image studies and a broad introduction to this area of philosophical enquiry in which author implies that "the image opens up a view on reality liberated from the constraints of physics"
  • Learning, Creating, and Using Knowledge
    The book recognizes that the future of economic well being in today's knowledge and information society rests upon the effectiveness of schools and corporations to empower their people to be more effective learners and knowledge creators.
  • The Ego Tunnel
    The Ego Tunnel provides a stunningly original take on the conscious self, explaining it as the content of a model created by our brain.

Życzę Wam sukcesów biznesowych 🥇i mam nadzieję żę uda nam się spotkać gdy świętować będziecie obronę tytułu. Na wszelki wypadek polecam połączenie się korzystając z 👉 LinkedIn lub Tweetera.

Visual Storytelling in Health Literacy

During this in-depth conversation with Dr. David Grew, a radiologist and physician, we explore how the innovative art of visual storytelling can support communication between medical professionals and their patients.

Core concepts we discussed:

  • Importance of Health Literacy
  • Using visuals to get to the core of complex issues
  • The paradox of using computers and software for more human connection
  • Visuals as shortcuts to understanding
  • Prioritizing authenticity over polished perfection

Listen to the conversation:

And here’s the map of various concepts we flagged during our conversation. Use controls in the lower-right corner to zoom-in.

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