Marketing and Selling Disruptive Products to Mainstream Customers.
The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle
The author of RE-BECOMING
The author of RE-BECOMING
Marketing and Selling Disruptive Products to Mainstream Customers.
The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle