Marketing and Selling Disruptive Products to Mainstream Customers.
The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle
Side-notes to share
Side-notes to share
Marketing and Selling Disruptive Products to Mainstream Customers.
The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle