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A Visual Lexicon

The article address varying levels of representation in visual language in comparison to the structural make-up of verbal language, to aim toward at what it means to have “visual lexical items” with form-meaning pairings that contribute to the meaningful expressions of visual language.

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Imagery and verbal processes.

The book introduces concept of dual coding theory (DCT) stating that information from pictures and text are encoded into two separate but connected memory stores (nonverbal and verbal). There has been controversy to the limitations of the dual-coding theory although not enough research has been done to determine if words and images are the only way we remember items.

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