Marketing and Selling Disruptive Products to Mainstream Customers.
The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle
Ten Types of Innovation: The Discipline of Building Breakthroughs
Using a list of more than 2,000 successful innovations the book explores these insights to diagnose patterns of innovation, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start process of transformation.
Continue ReadingInnovation, Intellectual Property, and Economic Growth
A comprehensive perspective on the micro- and macroeconomics of innovation. The book breaks new ground in identifying and analyzing the key ingredients driving economic growth.
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