Marketing and Selling Disruptive Products to Mainstream Customers.
The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle
Ten Types of Innovation: The Discipline of Building Breakthroughs
Using a list of more than 2,000 successful innovations the book explores these insights to diagnose patterns of innovation, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start process of transformation.
Continue ReadingOutliers
An intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
Continue Reading