Participants monitored a monotonous mock telephone message. Half of the group was randomly assigned to a ‘doodling’ condition where they shaded printed shapes while listening to the telephone call. The doodling group performed better on the monitoring task and recalled 29% more information on a surprise memory test.
Continue ReadingApproaches to the “Fuzzy Front End” of Innovation
In the new product development (NPD) unacceptably high failure rates have often been related to insufficiencies during the early development phases. Nevertheless, only little effort is devoted to the early phases, and managers often indicate the front end as being one of the greatest weaknesses in product innovation
Continue ReadingEmotional Contagion
Awareness of the existence of emotional contagion may prove useful in understanding and perhaps advancing various areas of interpersonal communication. People’s own emotions were more influenced by the others’ nonverbal clues as to what they were really feeling.
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